Liter Of Light #11 Liter Of Light At Night Case Study Video | Pepsi | BBDO Guerrero - YouTube

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Liter Of Light #11 Liter Of Light At Night Case Study Video | Pepsi | BBDO Guerrero - YouTube

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Liter

li•ter (lētər),USA pronunciation n. 
  1. a unit of capacity redefined in 1964 by a reduction of 28 parts in a million to be exactly equal to one cubic decimeter. It is equivalent to 1.0567 U.S. liquid quarts and is equal to the volume of one kilogram of distilled water at 4°C. Abbr.: l  
Also,[esp. Brit.,] litre. 

Of

of1  (uv, ov; unstressed əv or, esp. before consonants, ə),USA pronunciation prep. 
  1. (used to indicate distance or direction from, separation, deprivation, etc.): within a mile of the church; south of Omaha; to be robbed of one's money.
  2. (used to indicate derivation, origin, or source): a man of good family; the plays of Shakespeare; a piece of cake.
  3. (used to indicate cause, motive, occasion, or reason): to die of hunger.
  4. (used to indicate material, component parts, substance, or contents): a dress of silk; a book of poems; a package of cheese.
  5. (used to indicate apposition or identity): Is that idiot of a salesman calling again?
  6. (used to indicate specific identity or a particular item within a category): the city of Chicago; thoughts of love.
  7. (used to indicate possession, connection, or association): the king of France; the property of the church.
  8. (used to indicate inclusion in a number, class, or whole): one of us.
  9. (used to indicate the objective relation, the object of the action noted by the preceding noun or the application of a verb or adjective): the ringing of bells; He writes her of home; I'm tired of working.
  10. (used to indicate reference or respect): There is talk of peace.
  11. (used to indicate qualities or attributes): an ambassador of remarkable tact.
  12. (used to indicate a specified time): They arrived of an evening.
  13. [Chiefly Northern U.S.]before the hour of;
    until: twenty minutes of five.
  14. on the part of: It was very mean of you to laugh at me.
  15. in respect to: fleet of foot.
  16. set aside for or devoted to: a minute of prayer.
  17. [Archaic.]by: consumed of worms.

Light

light1  (līt),USA pronunciation n., adj.,  -er,  -est, v.,  light•ed  or lit, light•ing. 
n. 
  1. something that makes things visible or affords illumination: All colors depend on light.
    • Also called  luminous energy, radiant energy. electromagnetic radiation to which the organs of sight react, ranging in wavelength from about 400 to 700 nm and propagated at a speed of 186,282 mi./sec (299,972 km/sec), considered variously as a wave, corpuscular, or quantum phenomenon.
    • a similar form of radiant energy that does not affect the retina, as ultraviolet or infrared rays.
  2. the sensation produced by stimulation of the organs of sight.
  3. an illuminating agent or source, as the sun, a lamp, or a beacon.
  4. the radiance or illumination from a particular source: the light of a candle.
  5. the illumination from the sun;
    daylight: We awoke at the first light.
  6. daybreak or dawn: when light appeared in the east.
  7. daytime: Summer has more hours of light.
  8. a particular light or illumination in which an object seen takes on a certain appearance: viewing the portrait in dim light.
  9. a device for or means of igniting, as a spark, flame, or match: Could you give me a light?
  10. a traffic light: Don't cross till the light changes.
  11. the aspect in which a thing appears or is regarded: Try to look at the situation in a more cheerful light.
  12. the state of being visible, exposed to view, or revealed to public notice or knowledge;
    limelight: Stardom has placed her in the light.
  13. a person who is an outstanding leader, celebrity, or example;
    luminary: He became one of the leading lights of Restoration drama.
  14. [Art.]
    • the effect of light falling on an object or scene as represented in a picture.
    • one of the brightest parts of a picture.
  15. a gleam or sparkle, as in the eyes.
  16. a measure or supply of light;
    illumination: The wall cuts off our light.
  17. spiritual illumination or awareness;
    enlightenment.
    • Also called  day. one compartment of a window or window sash.
    • a window, esp. a small one.
  18. mental insight;
    understanding.
  19. lights, the information, ideas, or mental capacities possessed: to act according to one's lights.
  20. a lighthouse.
  21. [Archaic.]the eyesight.
  22. bring to light, to discover or reveal: The excavations brought to light the remnants of an ancient civilization.
  23. come to light, to be discovered or revealed: Some previously undiscovered letters have lately come to light.
  24. hide one's light under a bushel, to conceal or suppress one's talents or successes.
  25. in a good (or  bad ) light, under favorable (or unfavorable) circumstances: She worshiped him, but then she'd only seen him in a good light.
  26. in (the) light of, taking into account;
    because of;
    considering: It was necessary to review the decision in the light of recent developments.
  27. light at the end of the tunnel, a prospect of success, relief, or redemption: We haven't solved the problem yet, but we're beginning to see light at the end of the tunnel.
  28. see the light: 
    • to come into existence or being.
    • to be made public.
    • to begin to accept or understand a point of view one formerly opposed: Her father was opposed to her attending an out-of-town college, but he finally saw the light.
  29. shed or  throw light on, to clarify;
    clear up: His deathbed confession threw light on a mystery of long standing.

adj. 
  1. having light or illumination;
    bright;
    well-lighted: the lightest room in the entire house.
  2. pale, whitish, or not deep or dark in color: a light blue.
  3. (of coffee or tea) containing enough milk or cream to produce a light color.

v.t. 
  1. to set burning, as a candle, lamp, fire, match, or cigarette;
    kindle;
    ignite.
  2. to turn or switch on (an electric light): One flick of the master switch lights all the lamps in the room.
  3. to give light to;
    furnish with light or illumination: The room is lighted by two large chandeliers.
  4. to make (an area or object) bright with or as if with light (often fol. by up): Hundreds of candles lighted up the ballroom.
  5. to cause (the face, surroundings, etc.) to brighten, esp. with joy, animation, or the like (often fol. by up): A smile lit up her face. Her presence lighted up the room.
  6. to guide or conduct with a light: a candle to light you to bed.

v.i. 
  1. to take fire or become kindled: The damp wood refused to light.
  2. to ignite a cigar, cigarette, or pipe for purposes of smoking (usually fol. by up): He took out a pipe and lighted up before speaking.
  3. to become illuminated when switched on: This table lamp won't light.
  4. to become bright, as with light or color (often fol. by up): The sky lights up at sunset.
  5. to brighten with animation or joy, as the face or eyes (often fol. by up).
lightful, adj. 
lightful•ly, adv. 

Liter

li•ter (lētər),USA pronunciation n. 
  1. a unit of capacity redefined in 1964 by a reduction of 28 parts in a million to be exactly equal to one cubic decimeter. It is equivalent to 1.0567 U.S. liquid quarts and is equal to the volume of one kilogram of distilled water at 4°C. Abbr.: l  
Also,[esp. Brit.,] litre. 

Of

of1  (uv, ov; unstressed əv or, esp. before consonants, ə),USA pronunciation prep. 
  1. (used to indicate distance or direction from, separation, deprivation, etc.): within a mile of the church; south of Omaha; to be robbed of one's money.
  2. (used to indicate derivation, origin, or source): a man of good family; the plays of Shakespeare; a piece of cake.
  3. (used to indicate cause, motive, occasion, or reason): to die of hunger.
  4. (used to indicate material, component parts, substance, or contents): a dress of silk; a book of poems; a package of cheese.
  5. (used to indicate apposition or identity): Is that idiot of a salesman calling again?
  6. (used to indicate specific identity or a particular item within a category): the city of Chicago; thoughts of love.
  7. (used to indicate possession, connection, or association): the king of France; the property of the church.
  8. (used to indicate inclusion in a number, class, or whole): one of us.
  9. (used to indicate the objective relation, the object of the action noted by the preceding noun or the application of a verb or adjective): the ringing of bells; He writes her of home; I'm tired of working.
  10. (used to indicate reference or respect): There is talk of peace.
  11. (used to indicate qualities or attributes): an ambassador of remarkable tact.
  12. (used to indicate a specified time): They arrived of an evening.
  13. [Chiefly Northern U.S.]before the hour of;
    until: twenty minutes of five.
  14. on the part of: It was very mean of you to laugh at me.
  15. in respect to: fleet of foot.
  16. set aside for or devoted to: a minute of prayer.
  17. [Archaic.]by: consumed of worms.

Light

light1  (līt),USA pronunciation n., adj.,  -er,  -est, v.,  light•ed  or lit, light•ing. 
n. 
  1. something that makes things visible or affords illumination: All colors depend on light.
    • Also called  luminous energy, radiant energy. electromagnetic radiation to which the organs of sight react, ranging in wavelength from about 400 to 700 nm and propagated at a speed of 186,282 mi./sec (299,972 km/sec), considered variously as a wave, corpuscular, or quantum phenomenon.
    • a similar form of radiant energy that does not affect the retina, as ultraviolet or infrared rays.
  2. the sensation produced by stimulation of the organs of sight.
  3. an illuminating agent or source, as the sun, a lamp, or a beacon.
  4. the radiance or illumination from a particular source: the light of a candle.
  5. the illumination from the sun;
    daylight: We awoke at the first light.
  6. daybreak or dawn: when light appeared in the east.
  7. daytime: Summer has more hours of light.
  8. a particular light or illumination in which an object seen takes on a certain appearance: viewing the portrait in dim light.
  9. a device for or means of igniting, as a spark, flame, or match: Could you give me a light?
  10. a traffic light: Don't cross till the light changes.
  11. the aspect in which a thing appears or is regarded: Try to look at the situation in a more cheerful light.
  12. the state of being visible, exposed to view, or revealed to public notice or knowledge;
    limelight: Stardom has placed her in the light.
  13. a person who is an outstanding leader, celebrity, or example;
    luminary: He became one of the leading lights of Restoration drama.
  14. [Art.]
    • the effect of light falling on an object or scene as represented in a picture.
    • one of the brightest parts of a picture.
  15. a gleam or sparkle, as in the eyes.
  16. a measure or supply of light;
    illumination: The wall cuts off our light.
  17. spiritual illumination or awareness;
    enlightenment.
    • Also called  day. one compartment of a window or window sash.
    • a window, esp. a small one.
  18. mental insight;
    understanding.
  19. lights, the information, ideas, or mental capacities possessed: to act according to one's lights.
  20. a lighthouse.
  21. [Archaic.]the eyesight.
  22. bring to light, to discover or reveal: The excavations brought to light the remnants of an ancient civilization.
  23. come to light, to be discovered or revealed: Some previously undiscovered letters have lately come to light.
  24. hide one's light under a bushel, to conceal or suppress one's talents or successes.
  25. in a good (or  bad ) light, under favorable (or unfavorable) circumstances: She worshiped him, but then she'd only seen him in a good light.
  26. in (the) light of, taking into account;
    because of;
    considering: It was necessary to review the decision in the light of recent developments.
  27. light at the end of the tunnel, a prospect of success, relief, or redemption: We haven't solved the problem yet, but we're beginning to see light at the end of the tunnel.
  28. see the light: 
    • to come into existence or being.
    • to be made public.
    • to begin to accept or understand a point of view one formerly opposed: Her father was opposed to her attending an out-of-town college, but he finally saw the light.
  29. shed or  throw light on, to clarify;
    clear up: His deathbed confession threw light on a mystery of long standing.

adj. 
  1. having light or illumination;
    bright;
    well-lighted: the lightest room in the entire house.
  2. pale, whitish, or not deep or dark in color: a light blue.
  3. (of coffee or tea) containing enough milk or cream to produce a light color.

v.t. 
  1. to set burning, as a candle, lamp, fire, match, or cigarette;
    kindle;
    ignite.
  2. to turn or switch on (an electric light): One flick of the master switch lights all the lamps in the room.
  3. to give light to;
    furnish with light or illumination: The room is lighted by two large chandeliers.
  4. to make (an area or object) bright with or as if with light (often fol. by up): Hundreds of candles lighted up the ballroom.
  5. to cause (the face, surroundings, etc.) to brighten, esp. with joy, animation, or the like (often fol. by up): A smile lit up her face. Her presence lighted up the room.
  6. to guide or conduct with a light: a candle to light you to bed.

v.i. 
  1. to take fire or become kindled: The damp wood refused to light.
  2. to ignite a cigar, cigarette, or pipe for purposes of smoking (usually fol. by up): He took out a pipe and lighted up before speaking.
  3. to become illuminated when switched on: This table lamp won't light.
  4. to become bright, as with light or color (often fol. by up): The sky lights up at sunset.
  5. to brighten with animation or joy, as the face or eyes (often fol. by up).
lightful, adj. 
lightful•ly, adv. 

At

at1  (at; unstressed ət, it),USA pronunciation  prep. 
  1. (used to indicate a point or place occupied in space);
    in, on, or near: to stand at the door; at the bottom of the barrel.
  2. (used to indicate a location or position, as in time, on a scale, or in order): at zero; at age 65; at the end; at the lowest point.
  3. (used to indicate presence or location): at home; at hand.
  4. (used to indicate amount, degree, or rate): at great speed; at high altitudes.
  5. (used to indicate a direction, goal, or objective);
    toward: Aim at the mark. Look at that.
  6. (used to indicate occupation or involvement): at work; at play.
  7. (used to indicate a state or condition): at ease; at peace.
  8. (used to indicate a cause or source): She was annoyed at his stupidity.
  9. (used to indicate a method or manner): He spoke at length.
  10. (used to indicate relative quality or value): at one's best; at cost.
  11. be at (someone), to be sexually aggressive toward (a person): She's pregnant again because he's at her morning, noon, and night.
  12. where it's at, [Informal.]the place where the most interesting or exciting things happen: Emma says that Rome is definitely where it's at now.

Night

night (nīt),USA pronunciation n. 
  1. the period of darkness between sunset and sunrise.
  2. the beginning of this period;
    nightfall.
  3. the darkness of night;
    the dark.
  4. a condition or time of obscurity, ignorance, sinfulness, misfortune, etc.: the long night of European history known as the Dark Ages.
  5. (sometimes cap.) an evening used or set aside for a particular event, celebration, or other special purpose: a night on the town; poker night; New Year's Night.
  6. night and day, unceasingly;
    continually: She worked night and day until the job was done.

adj. 
  1. of or pertaining to night: the night hours.
  2. occurring, appearing, or seen at night: a night raid; a night bloomer.
  3. used or designed to be used at night: to take a night coach; the night entrance.
  4. working at night: night nurse; the night shift.
  5. active at night: the night feeders of the jungle.
nightless, adj. 
nightless•ly, adv. 
nightlike′, adj. 

Case

case1  (kās),USA pronunciation n. 
  1. an instance of the occurrence, existence, etc., of something: Sailing in such a storm was a case of poor judgment.
  2. the actual state of things: That is not the case.
  3. a question or problem of moral conduct;
    matter: a case of conscience.
  4. situation;
    circumstance;
    plight: Mine is a sad case.
  5. a person or thing whose plight or situation calls for attention: This family is a hardship case.
  6. a specific occurrence or matter requiring discussion, decision, or investigation, as by officials or law-enforcement authorities: The police studied the case of the missing jewels.
  7. a stated argument used to support a viewpoint: He presented a strong case against the proposed law.
  8. an instance of disease, injury, etc., requiring medical or surgical attention or treatment;
    individual affliction: She had a severe case of chicken pox.
  9. a medical or surgical patient.
    • a suit or action at law;
      cause.
    • a set of facts giving rise to a legal claim, or to a defense to a legal claim.
    • a category in the inflection of nouns, pronouns, and adjectives, noting the syntactic relation of these words to other words in the sentence, indicated by the form or the position of the words.
    • a set of such categories in a particular language.
    • the meaning of or the meaning typical of such a category.
    • such categories or their meanings collectively.
  10. a peculiar or unusual person: He's a case.
  11. get off someone's case, [Slang.]to stop bothering or criticizing someone or interfering in someone's affairs: I've had enough of your advice, so just get off my case.
  12. get or  be on someone's case, to bother or nag someone;
    meddle in someone's affairs: Her brother is always on her case about getting married. Why do you keep getting on my case?
  13. have a case on, to be infatuated with: He had a case on the girl next door.
  14. in any case, regardless of circumstances;
    be that as it may;
    anyhow: In any case, there won't be any necessity for you to come along.
  15. in case, if it should happen that;
    if: In case I am late, don't wait to start dinner.
  16. in case of, in the event of;
    if there should be: In case of an error in judgment, the group leader will be held responsible.
  17. in no case, under no condition;
    never: He should in no case be allowed to get up until he has completely recovered from his illness.
caseless, adj. 
caseless•ly, adv. 

Study

stud•y (studē),USA pronunciation n., pl.  stud•ies, v.,  stud•ied, stud•y•ing. 
n. 
  1. application of the mind to the acquisition of knowledge, as by reading, investigation, or reflection: long hours of study.
  2. the cultivation of a particular branch of learning, science, or art: the study of law.
  3. Often,  studies. a personal effort to gain knowledge: to pursue one's studies.
  4. something studied or to be studied: Balzac's study was human nature.
  5. research or a detailed examination and analysis of a subject, phenomenon, etc.: She made a study of the transistor market for her firm.
  6. a written account of such research, examination, or analysis: He published a study of Milton's poetry.
  7. a well-defined, organized branch of learning or knowledge.
  8. zealous endeavor or assiduous effort.
  9. the object of such endeavor or effort.
  10. deep thought, reverie, or a state of abstraction: He was lost in study and did not hear us come in.
  11. a room, in a house or other building, set apart for private study, reading, writing, or the like.
  12. Also called  étude. a composition that combines exercise in technique with a greater or lesser amount of artistic value.
    • a literary composition executed for exercise or as an experiment in a particular method of treatment.
    • such a composition dealing in detail with a particular subject, as a single main character.
  13. [Art.]something produced as an educational exercise, as a memorandum or record of observations or effects, or as a guide for a finished production: She made a quick pencil sketch of his hands as a study for the full portrait in oils.
  14. a person, as an actor, considered in terms of his or her quickness or slowness in memorizing lines: a quick study.

v.i. 
  1. to apply oneself to the acquisition of knowledge, as by reading, investigation, or practice.
  2. to apply oneself;
    endeavor.
  3. to think deeply, reflect, or consider.
  4. to take a course of study, as at a college.

v.t. 
  1. to apply oneself to acquiring a knowledge of (a subject).
  2. to examine or investigate carefully and in detail: to study the political situation.
  3. to observe attentively;
    scrutinize: to study a person's face.
  4. to read carefully or intently: to study a book.
  5. to endeavor to learn or memorize, as a part in a play.
  6. to consider, as something to be achieved or devised.
  7. to think out, as the result of careful consideration or devising.
studi•a•ble, adj. 
studi•er, n. 

Video

vid•e•o (vidē ō′),USA pronunciation n. 
  1. [Television.]
    • the elements of television, as in a program or script, pertaining to the transmission or reception of the image (distinguished from audio).
    • the video part of a television broadcast.
  2. [Informal.]videotape.
  3. television: She is a star of stage and video.
  4. a program, movie, or the like, that is available commercially on videocassette.
  5. See  music video. 

adj. 
  1. of or pertaining to the electronic apparatus for producing the television picture: video amplifier.
  2. of or pertaining to television, esp. the visual elements.
  3. of or pertaining to videocassettes, videocassette recorders, music video, etc.: a video shop.
  4. pertaining to or employed in the transmission or reception of television pictures.

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